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Choose the proper Shipping Carrier for your online store

Choose the proper Shipping Carrier for your online store

January 25, 2021

shipping carrier - rush Nowadays people are running multiple businesses, in most cases e-commerce ones, so shipping has become a large component of the whole shopping experience.

As real as it gets, shipping carriers are the connection between the seller and all customers. Believe it or not, the process shipping carriers have to go through is not an easy one.

First of all, countless carrier shipping companies might be suitable for your business. Let’s say that you are running an e-commerce shop for whiskey. Not just a cheap and regular one but a whiskey brand that gives a whole experience to the clients.

How are you going to sustain “that experience” if the bundle has to ship from the USA to Europe for example? How are customers going to track the order

Realize that problems might happen during the transportation and the final product does not come on time, or it is broken, or even worse — some parts of the bundle to be missing.

Here come multiple shipping carriers to land a hand in the transportation process. Companies like UPS, FedEx, USPS, or DHL are some of the greater ones that provide seamless services.

But are they suitable for your type of business? How to choose the best way carrier or international shipping carriers that are going to provide the utmost quality and on-time delivery?

Let’s find out with small guiding steps you can follow and have in mind when picking the adequate international or local carrier service.

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Starting with the price of shipping carrier

As we all know the price of carrier shipping is pivotal for any type of business. It is the strongest form factor and sellers must consider including all costs and carrier options to the deal.

Carrier delivery and higher prices are forming when the following elements are present: speed, tracking software inclusion, size (shipping heavy items), and additional surcharges.

Whether you want to know what is the cheapest way to ship a heavy package or how fast carrier delivery would take, you need to prepare to pay extra for additional details.

These are important questions you need to resolve before choosing a shipping carrier to work in the first place.

Here are some of them:

  • Are clients willing to pay additional prices for better and faster carrier shipping services?
  • As a seller, are you willing to pay for additional fees and surcharges when the shipping carrier demands?
  • Will you be able to make a profit despite the higher carrier delivery costs?

Having an answer to questions of that range is a major key when you are choosing the proper shipping carrier for your e-commerce business.  It doesn’t matter if you are going to use a local carrier service or international shipping carriers.

Just a reminder, UPS has mail innovations fuel surcharge. In this case, the overall price will be higher.

Prices are coming first, so think wisely of what your audience and customers are willing to pay and how to turn the situation into a more profitable one. 

The infographic below will make things clearer for you. 

Here comes the “Weight” factor

Speaking of weight and having to ship heavy items for the cheapest prices, we need to formulate that even with available discounts, prices would probably go up.

Shipping lightweight items is easier, but when it comes to heavier ones, the shipping carriers need to show their true potential.

For example, knowing all regulations and rules is standing as step one in the process. 

Items like car parts, engines, machines, and large amounts of boxes are taken care of differently from shipping carriers.

The carrier delivery might be longer and the working process of folding up the goods might be longer as well.

Knowing how to ship heavy items for the cheapest prices for both you and your customers is a process you need to study well and practice as you evolve your e-commerce business.

Additional carrier shipping costs for extra weight are not cheap by any means. If you are selling garden goods and techs such as mowers, ship weed blowers with UPS, or other gardening equipment, you might as well higher the price of the product to cover extra costs. 

Delivery schedules and expectations

If you do not have a branded tracking page that means you are wondering when the carrier shipping delivery would come.  

Carriers delivery from most companies is great but you might be spending hours and days waiting for your goods to come and this can get on your nerves fast. 

Of course, when customers are purchasing in the beginning, they can choose at what pace their delivery to arrive.  The faster, the more additional carrier shipping costs are added.

No matter what range of e-commerce business you have, you will need to invest more to provide faster and better carrier options to your customers.

Weight is also included in the delivery schedules and costs should bother you if you want to ship heavy items for the cheapest prices. Otherwise, most businesses in the e-commerce world are selling lightweight goods.

 For example, the best-selling items are t-shirts, jewelry, mugs, different print-on-demand products, and posters.  And more online shops are reaching straight for them.

But as we said, if you are an engine seller and want to know how to ship heavy items for the cheapest prices, then you should get familiar with additional shipping costs per pound and more details.

This is applicable for both local and international shipping carriers, as the companies will have costs that need to be taken care of either from your customer or you.

Forming the price of your product is pivotal as you can choose among the best carrier shipping options for your business. Watch for quality and lower cost prices and you will do just fine.

Final destination– the customer 

Depending on where the goods are coming from, there might be some level of uncertainty of the exact delivery dates. 

This is a pretty normal situation, requires patience, and also to be ready to track your shipment with specialized software if such is present.

Shipping carriers, even the best in your region, can have multiple problems with the carrier delivery and postpone it for a day or two. 

Choosing among the most notable carrier options is optimal for both businesses and clients but carrier delivery delays are always possible.

What is the final goal after all? The client is, of course. There are many shipping carriers a seller can choose to work with for the job but when it comes to keeping a current client on the line is hard.

Once a client is gone, he may never come back. Whether the reason is poor shipping carriers, delayed delivery, fewer carrier options, or expensive costs, to be a long-lasting and successful e-commerce business, you need to get your priorities straight.

Re-read these simple steps when you are choosing the shipping carrier and you will never fail to amaze your customers with lower-cost, fast and convenient deliveries.

After this short guide of what you need to take into consideration when choosing the proper shipping carrier, we will once again repeat some vital points. Why?  It is because repetition is the father of all learning.

  • Prices – know your costs and what does have to be paid to ship heavy items for cheap Also, take advantage of the shipping carriers providing the most benefits. You have shipping carrier options, remember? Whether it is a percentage off for bigger shipment, faster delivery, international shipping discounts, or local shipping discounts, you can always find the proper shipping carrier for you.
  • Weight – What is the cheapest way to ship a heavy package? Exactly, the answer is firmly hidden in the question.  Consider what price you can pay or your customer, this might depend on the niche you are in, the region the product is sent to, including additional fees, and more.  The heavier the package or item is, the more there should be paid. This might be not convenient for some clients, as well as businesses.
  • Expectations of delivery – this depends on where the product comes from. If it is coming from China and you are living in Europe, then you might as well wait a couple of weeks. Also, some shipping carriers are delivering slower than others. Take your carrier options into consideration, knowing that their services differ. Prices differ, too.
  • Getting to the destination – delivering all goods safely and shipment tracking is pivotal in the last process before ringing on the door of customers.  Setting your priorities to achieve great results in carriers delivery is what you must focus on. Customers want their products shipped and delivered fast, with less hassle.  Giving information about returns policy, customers’ orders need to be provided by the shipping carrier.

So whether you are one of these companies looking for carriers you need to know that carrier options are broad. The thing is to finalize a deal with a company that is going to give you the utmost quality for your customers.

You can even work with multiple delivery carriers as long as you know the terms and conditions under which they are operating and where all taxes and fees go from distribution, delivery, and weight limits.

Today’s delivery carriers are highly proficient at what they do. For all the services they provide, they want to go seamlessly and without any hassle for the customers. Of course, this is the point of all this.

According to multiple sources, millions of deliveries are taken care of daily. You can think about what labor and how hard it is to keep up with the pressure of providing first-class delivery services all the time. 

To summarize

Running an online business requires building relationships with carriers and choosing among some of the finest such as DHL, UPS, or USPS.

As far as money goes, you can check all agreements you have made with the carrier and continue to work together if this is profitable for your business. Providing first-class service delivery to your clients is not an easy job, but we are sure you got it on lock.

Make sure you keep yourself updated about prices, delivery dates, changes in seasonal sales, and details about the shipping process.

Not adding up too much to your final costs when sending a product is great for running your business in the right direction.

Also, knowing what is going on with every purchase and improving the post-purchase customer experience is what will lead to more sales for your store. 

Many businesses can go downhill if they do not take a calculated risk by choosing the right carrier option.  Try, communicate in the proper way and experiment with different carrier service providers.

In time you will get more confident which you should pick and build a long-lasting relationship. You will notice this by your overall customer satisfaction, more sales, and potentially growing revenue.

Having an eCommerce store is a true goldmine, take advantage of it, and provide your goods to customers with trusted carriers.

Customers will not only love the fact that everything about the delivery is perfect but they have the opportunity to suggest your product to friends, family, and loved ones.  

You get where this conversation is heading, right? 

Absolutely, take care of all the details about picking up the shipping carrier and set new ways of opportunities for your online business.

Georgi Kondev is a copywriter and SEO specialist @ Rush — the most versatile Shopify Shipment Software. He is passionate about delivering outstanding copy and bringing real results to the table.


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